Marketing in a Web 2.0 World
Digital Asset Management Reports
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daydream95's Page
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- Favorite Social Media Sites:
- Not many.
- About Me:
- Project manager and executive tea boy at Daydream, UK based developers of Digital Asset Management systems for marketing departments.
- Website:
- http://www.daydream.co.uk
Daydream95's Blog
Digital Asset Management: An Introduction For Marketers
My company's area of expertise is Digital Asset Management (DAM) and how it can be applied to help marketing managers gain greater control over their company's brand.
In simple terms, DAM is a collective description of tools and techniques used to manage digital assets like photos, video, print artwork, fonts, audio etc. The key benefits of managing assets are the
following:
- Save money by avo
Posted on September 3, 2007 at 9:06am —
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