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Jay Dunn
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- Providence, RI
- United States
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- Favorite Social Media Sites:
- http://supergroup.ning.com
- Website:
- http://supergroup.ning.com
Jay Dunn's Page
Supergroup: Top Players in Marketing, Advertising, New Media, Branding, E-Commerce, Design, PR and Retail. Got the Chops to Jam with the Band? http://supergroup.ning.com.
Jay Dunn's Blog on supergroup.ning.com
The Art of Social Sales - The Free E-Book Is Here!
I am pleased to announce that the new e-book, The Art of Social Sales, is now available.Supergroup bandmate, Paul Greenberg, was kind enough to ask me to contribute to the book, a chapter I called "The Unbearable Lightness of Social Selling." My apologies to…
How Commercial Ratings Changed The $70B TV Market
How Commercial Ratings Changed The $70B TV MarketIn 2007, after decades of lobbying by marketers, what had long been considered the holy grail of TV ad measurement seemed to have become a reality: Commercial ratings became the currency of the $70 billion national TV market, replacing 65 years of program ratings.
Instead of measuring the number of people watching the programs and using that as a proxy for the total number of advertising viewers, the marketing world would finally find ou…
The New Female Consumer: The Rise of the Real Mom
Still targeting 'Supermom'? For younger generations of mothers, having it all doesn't mean doing it all.This Advertising Age and JWT white paper explores what multiple generations of American women want when it comes to family, work and life in the 21st century, decades after the women’s liberation movement. It focuses in depth on Generation X (ages 30 to 44) and millennial (ages 18 to 29) mothers and how they differ from their older counterparts.
…
Esquire's Cover of the Future Stumbles Over Piece of Paper
From AdAge (very funny):Esquire's Cover of the Future Stumbles Over Piece of Paper
Helpful Hint for Readers: Just Peel Off the Label
by Nat Ives
As if the U.S. Postal Service's rate hikes weren't bad enough. Now traditional delivery is getting in the way of technological innovation meant to bring print into the 24th (and a half) century.
…
October Sales A Mixed Bag For Apparel Chains
October Sales A Mixed Bag For Apparel ChainsU.S. apparel retailers reported October sales that rebounded from the lows of a year ago, but many failed to surpass Wall Street's boosted expectations as consumers continue to spend selectively as the holiday season approaches.
Among the winners were Gap, whose same-store sales in October rose 4%, a bigger increase than analysts predicted, helped by strong results at its Old Navy chain. By division, sales fell 6% at Gap stores, rose 5% at Ba…
Jay Dunn's Blog
Big Research Executive Briefing - December 2008
I just posted to my blog "Big Research Executive Briefing - December 2008." My friends at Big Research specialize in economic and consumer insight and their work is topnotch. I use the company myself. The report is free to share.
The highlights (or lowlights, perhaps):
Consumers hope Obama will save the universe. Retail still stinks, but doesn't stink more. Investors dive for cover. Gas got cheap. Wal-Mart tops retailers in Women's, Men's, Children's apparel and shoes. And women still dig T… Continue
The highlights (or lowlights, perhaps):
Consumers hope Obama will save the universe. Retail still stinks, but doesn't stink more. Investors dive for cover. Gas got cheap. Wal-Mart tops retailers in Women's, Men's, Children's apparel and shoes. And women still dig T… Continue
Posted on December 14, 2008 at 7:34pm —
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