For passionate marketers who are out to define, explore, experiment and determine the value of B2B Social Media Marketing and Marketing 2.0.
Posted by Dale M on April 24th, 2008 at 7:31pm —
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Posted by Tim Sennitt on October 15th, 2007 at 4:03am —
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I have been learning the basics of good copywriting lately. I've had to for my Space Monkey project. Some of the things I have learned are
basics, but I have had an "Aha" or two that I found very useful.
One of the bonuses for taking Mark Joyner's 7 Day Business Turnaround program was a wonderful tool from Michael Morgan, one of my Space Monkey interviewees and a top notch copywriter. He calls it the Emotional Swipe File. It is basically a thesaurus for emotional words, so instead…
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Posted by Tania Baildon on September 8th, 2007 at 1:49pm —
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My company's area of expertise is Digital Asset Management (DAM) and how it can be applied to help marketing managers gain greater control over their company's brand.
In simple terms, DAM is a collective description of tools and techniques used to manage digital assets like photos, video, print artwork, fonts, audio etc. The key benefits of managing assets are the following:
Posted by daydream95 on September 3rd, 2007 at 9:06am —
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Okay, I really am a big fan of social networking for a number of reasons but I'm also really frustrated with all the fractions. I have too many places to post blogs...too many different locations for friends, messages, etc. and it's too much time to keep it all up. That is why I am begging all you smart people out there to get to work on the semantic web.
Thanks...I'm looking forward to RDF
Posted by Tami on August 22nd, 2007 at 2:54pm —
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Good thing I drink Pepsi because according to Dr. Ralph Walton as pointed out by John McManamy, "Don't Drink the Diet Coke," there may be a correlation to depression and bipolar disorder to aspartame - the sweetener used in Diet Coke. What does this have to do with marketing? Well, as Brian Morrissey points out in Dell's Hearing Test, try typing 'Diet Coke' in Google and see what comes up. Two of the top 5 search results are pointing to articles about how Diet Coke is associated to depression. I would hate to be in their PR department right now.Started by Ceri McCall Jul 2.
Started by vanmaanen. Last reply by heystephanie Jun 23.
Started by Phil Bellamy Apr 18.
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